Ayana

Context

Ayana is a pregnancy and child-development companion app built for Indonesian parents. Its vision — “Every Heartbeat, Every Step of Growth — Always close with Ayana” (translated from “Setiap Detak, Setiap Tumbuh – Selalu dekat dengan Ayana”) — captures what makes the product different from typical health apps: not just a tracking tool, but a companion present at every phase, from week one of pregnancy through child growth milestones.

What makes this domain challenging: a good parenting/health app must balance credible medical grounding with a tone that stays warm and approachable. Ayana roots its tracking in the standards of the Indonesian Ministry of Health (Kemenkes RI) and the Indonesian Pediatric Society (IDAI) — but presents them in language and visuals that feel like a conversation with a friend, not a clinical report.

What We Built

Banua Coder developed Ayana as a modern web application combining Laravel 12 as the backend, Vue 3 as the frontend, Inertia.js as the SPA-like bridge, TypeScript for type safety, and Tailwind CSS v4 for a consistent design system. Core modules include:

• Week-by-week pregnancy tracking: Fetal development updates, common symptoms, and recommended actions, mapped to gestational age.
• Maternal nutrition: Trimester-appropriate nutrition guidance with food recommendations relevant to the Indonesian context.
• Child growth milestones: Tracking of height, weight, and developmental milestones with Kemenkes RI reference curves.
• Child health content: A health-information library validated against IDAI guidelines, with parent-friendly navigation.
• Routine reminders: Notifications for prenatal checks, child vaccinations, and growth-monitoring schedules.
• Warm brand identity: Soft pink/coral palette, Inter typography, and micro-interactions that keep the app’s tone supportive rather than clinical.

Impact

Ayana fills a real gap in the Indonesian market: a pregnancy and parenting application in Indonesian, grounded in credible medical standards, but delivered in a tone that doesn’t intimidate young parents.

For Banua Coder, this project adds depth to our consumer healthtech portfolio with genuinely complex medical-content domain — alongside Detexi and Caretaker.id — and stands as one of our strongest references for combining domain depth with warm product craft.